学术讲座
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2016/11/09
从动态竞争的角度看电影口碑对票房的影响
Marketing Seminar(2016-16) 题目: 从动态竞争的角度看电影口碑对票房的影响 演讲者: 贺凯彬,北京大...
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2016/11/02
《国有企业CEO“政治晋升”与“在职消费”关系研究》以及发表管理世界技...
Marketing Seminar(2016-15) Title: 《国有企业CEO“政治晋升”与“在职消费”关系研究》以及发表管理...
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2016/10/19
Investigating the Effect of Video Advertising in Crowdfunding with ...
Marketing Seminar(2016-14) Title:Investigating the Effect of Video Advertising in Crowdfunding ...
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2016/09/26
Economic Design in the Virtual World: the Fee Structure and Sales M...
Marketing Seminar(2016-13) Title: Economic Design in the Virtual World: the Fee Structure and S...
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2016/09/14
Consumer Sophistication, WOM and “False” Promotions
Marketing Seminar(2016-12) Title: Consumer Sophistication, WOM and “False” Promotions Spea...
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2016/06/29
Effects of Consumer-to-Consumer Product Sharing on Distribution Cha...
Marketing Seminar(2016-11) Title: Effects of Consumer-to-Consumer Product Sharing on Distribut...
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2016/06/15
Scarcity and Preference within a Choice set
Marketing Seminar(2016-10) Title: Scarcity and Preference within a Choice set Speaker: Meng Zh...
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2016/06/15
Is This Just about Now? Incentives in the Online Crowdsourcing Mark...
Marketing Seminar(2016-09) Title: Is This Just about Now? Incentives in the Online Crowdsourcin...
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2016/06/08
Catch Me if You Can: Counterfeit Luxury Consumption in a Social Con...
Marketing Seminar(2016-08) Title: Catch Me if You Can: Counterfeit Luxury Consumption in a Soci...
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2016/06/08
Demand Dynamics in the “Rental-by-Mail” Business Model
Marketing Seminar(2016-07) Title:Demand Dynamics in the “Rental-by-Mail” Business Model Speak...