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学术讲座
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2016/06/06
Modeling the Price Signaling Effect and Substitution Effect in Cons...
Marketing Seminar（2016-06） Title: Modeling the Price Signaling Effect and Substitution Effect i...
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2016/06/03
Brand Construct and Extension Feedback Effects
Marketing Seminar（2016-05） Title: Brand Construct and Extension Feedback Effects Speaker: Jose...
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2016/06/01
Platform Service Offering to Business Customers:Strategic Considera...
Marketing Seminar（2016-04） Title: Platform Service Offering to Business Customers: Strategic Co...
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2016/05/19
The Effects of Social Relationships on Narrative Persuasion
Marketing Seminar（2016-03） Title: The Effects of Social Relationships on Narrative Persuasion S...
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2016/03/30
Effect-driven vs. theory-driven: two approaches toward doing consum...
Marketing Seminar（2016-02） Title: Effect-driven vs. theory-driven: two approaches toward doing ...
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2016/03/23
The Devil Wears Prada? How Luxury Consumption Influences Social Beh...
Marketing Seminar（2016-01） Title: The Devil Wears Prada? How Luxury Consumption Influences Soci...
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2016/01/06
Technology and Market Structure: An Empirical Analysis of Entry and...
Marketing Seminar（2015-14） Title:Technology and Market Structure: An Empirical Analysis of Entr...
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2015/12/16
Inside The Mind of the Consumer: Thoughts, Feelings, and Experience...
Marketing Seminar（2015-13） Title:Inside The Mind of the Consumer: Thoughts, Feelings, and Exper...
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2015/12/10
An Empirical Study of TV Commercial Zapping Behavior and Its Impact...
Marketing Seminar（2015-12） Title:An Empirical Study of TV Commercial Zapping Behavior and Its I...
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2015/12/10
Buying Downloads: Paying to Take off by Mobile Apps
Marketing Seminar（2015-11） Title:Buying Downloads: Paying to Take off by Mobile Apps Speaker:Xi...
