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学术讲座
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2015/12/10
How Do Firms Advertise When Customer Reviews are Available?
Marketing Seminar（2015-10） Title:How Do Firms Advertise When Customer Reviews are Available? Sp...
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2015/11/26
A Latent Change Point Model for Intertemporal Discounting with Refe...
Marketing Seminar（2015-09） Title:A Latent Change Point Model for Intertemporal Discounting with...
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2015/11/04
Success Factors of Private Label Extensions
Marketing Seminar（2015-08） Title:Success Factors of Private Label Extensions Speaker:Thomas Fos...
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2015/10/30
How to get Published in the Journal of Product Innovation Managemen...
Marketing Seminar（2015-07） Title:How to get Published in the Journal of Product Innovation Mana...
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2015/06/24
Fear and Fun in Time of Earthquake
Marketing Seminar（2015-06） Part Ⅱ Title:Fear and Fun in Time of Earthquake Speaker:Jayson S. J...
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2015/06/24
Social Network Characteristics of Pro-social Behavior
Marketing Seminar（2015-06） Part Ⅰ Title:Social Network Characteristics of Pro-social Behavior ...
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2015/06/12
Consumer Response to Different Types of Empowerment Campaign Announ...
Marketing Seminar（2015-05） Title:Consumer Response to Different Types of Empowerment Campaign A...
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2015/06/10
Is “Free” A Special Price in Coordinating Peak-Time Consumption?
Marketing Seminar（2015-04） Title:Is “Free” A Special Price in Coordinating Peak-Time Consumpt...
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2015/05/14
The Favor Request Effect: Sealing the Deal by Requesting a Favor fr...
Marketing Seminar（2015-03） Title:The Favor Request Effect: Sealing the Deal by Requesting a Fav...
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2015/04/15
Connected Consumption
Marketing Seminar（2015-02） Title:Connected Consumption Speaker:Yanping Tu Affiliation:The Unive...
