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学术讲座
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2015/03/11
Customer portfolio management in the age of big data
Marketing Seminar（2015-01） Title:Customer portfolio management in the age of big data Speaker:Z...
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2014/12/10
Evaluating Brands
Marketing Seminar（2014-13） Title:Evaluating Brands Speaker:Professor Bobby Calder Affiliation:M...
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2014/12/03
Loneliness makes me attractive? Effects of Social Exclusion on Beau...
Marketing Seminar（2014-12） Title: Loneliness makes me attractive? Effects of Social Exclusion o...
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2014/12/03
Costly Signaling: Conspicuous Consumption as a Means of Restoring I...
Marketing Seminar（2014-11） Title: Costly Signaling: Conspicuous Consumption as a Means of Resto...
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2014/11/26
Upselling versus Upsetting Customers? A Model of Intrinsic and Extr...
Marketing Seminar（2014-10） Title:Upselling versus Upsetting Customers? A Model of Intrinsic and...
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2014/11/26
CUSTOMER MIGRATION FROM ONLINE RETAIL PLATFORMS
Marketing Seminar（2014-09） Title:CUSTOMER MIGRATION FROM ONLINE RETAIL PLATFORMS Speaker: Fan Z...
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2014/11/05
Motivational antecedents and behavioral consequences of cuteness in...
Marketing Seminar（2014-08） Title:Motivational antecedents and behavioral consequences of cutene...
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2014/11/05
Mobile App Platform Choice:An Application of Strategic Games on Big...
Marketing Seminar（2014-07） Title:Mobile App Platform Choice:An Application of Strategic Games o...
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2014/11/05
DVR Advertising Targeting
Marketing Seminar（2014-06） Title:DVR Advertising Targeting Speaker: Yiting Deng Affiliation:Duk...
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2014/10/29
The Effects of Anthropomorphism on Brand Personality Perceptions: A...
Marketing Seminar（2014-05） Title:The Effects of Anthropomorphism on Brand Personality Perceptio...
