学术讲座
-
2014/06/18
Repeated Consumption Under Long-Term Price Schemes
Normal07.8 磅02falsefalsefalseEN-USZH-CNX-NONEMicrosoftInternetExplorer4 Normal07.8 磅02falsefals...
-
2014/06/11
Ambiguous Expectations: The Impact of Product Performance in Differ...
Marketing Seminar(2014-03) Title:Ambiguous Expectations: The Impact of Product Performance in ...
-
2014/04/09
Calorie Deprivation Promotes Acquisition of Non-food
市场营销系列讲座(2014-01-2) Title: Calorie Deprivation Promotes Acquisition of Non-food Speaker: ...
-
2014/04/09
品牌心智地图—基于中国消费者视角的品牌利益构念与测量
市场营销系列讲座(2014-01-1) Title: 品牌心智地图—基于中国消费者视角的品牌利益构念与测量 Speaker: ...
-
2013/12/30
To Be Excellent at One Aspect or Good at All Aspects?: The Effect o...
Marketing Seminar(2013-06) Title:To Be Excellent at One Aspect or Good at All Aspects?: The Ef...
-
2013/12/30
The Influence of Past Behavior on Future Behavior: A Mind-set Persp...
Marketing Seminar(2013-05) Title:The Influence of Past Behavior on Future Behavior: A Mind-set...
-
2013/10/25
Building Brand Status: Lead with Competence, Follow with Warmth
Marketing Seminar(2013-04) Title:Building Brand Status: Lead with Competence, Follow with Warm...
-
2013/07/16
Exploring Market Share Volatility around the World: The Role of Eco...
Marketing Seminar (2013-03) Topic:Exploring Market Share Volatility around the World: The Role of...
-
2013/05/17
市场营销学系列讲座(201302)
Marketing Seminar (2013-02) Topic:Economic Implications of Consumer Fairness Concerns Speaker: Ba...
-
2013/02/22
From Adolescence to Adulthood: An Investigation of Brand Preference...
Marketing Seminar (2013-01) Topic:From Adolescence to Adulthood: An Investigation of Brand Prefer...