Management Science and Information Systems' Seminar（2017-13）

Topic:Nudging Users toward Enhanced Self-Regulation: Effects of 3D Touch

Speaker:Zhenhui Jiang,National University of Singapore

Time:Tuesday, November 14th, 16:00--17:30

Place:Room K02, Guanghua Building 2

Abstract:

Many mobile applications provide interventions to explicitly educate, remind and motivate users to perform healthy behaviors. However, users do not always act according to these explicit digital interventions, as it is often challenging to regulate one’s behavior in order to maintain a healthy lifestyle. Thus, our study investigates whether users’ self-regulation can be facilitated subliminally with proper mobile interaction design. Specifically, we investigated the impacts of two touch modes facilitated by 3D Touch technology,i.e., hard press and gentle tap. Drawing on the embodied cognition theory, we conjecture that press and tap may activate associated thoughts and thus deliver different information that affects users’ judgments, decisions and self-regulation behaviors. We test our hypotheses in two experiments. Results from the two studies show that inducing users to press during mobile interaction (as compared with tap) can improve their self-regulation in terms of selecting healthy food (study 1), setting higher goals, and engaging in more physical exercise (study 2). In addition, such effects were more salient among users with higher health awareness and a promotion-focused health orientation. Our work has significant implications for both mobile interaction design and health intervention research.

Introduction:

Zhenhui (Jack) Jiang is an Associate Professor in the Department of Information Systems and Analytics of National University of Singapore. He is Past Chair of SIGHCI of Association for Information Systems. He served as Assistant Dean (Graduate Studies) in NUS School of Computing from 2013-2016. His research interests include the design and evaluation of social media, information privacy, electronic commerce, and human computer interaction. Dr. Jiang’s work has been published in top Information Systems journals, such asMIS Quarterly,Information Systems Research, andJournal of MIS, and top Human Computer Interaction conferences, such asCHI. He is a senior editor ofJournal of AISand has served on the editorial board ofMIS Quarterly(AE),IEEE Transactions of Engineering Management, among others. Prof. Jiang has extensive teaching experience, including EMBA teaching and Executive Education at NUS Business School and Lee Kuan Yew School of Public Policy, as well as International MBA teaching at Tsinghua University. He is Special Term Visiting Professor at Peking University and was a visiting scholar at MIT Sloan School of Management.

Your participation is warmly welcomed!