当企业的经验遇见成人直播思想的光芒，

当教授的智慧碰撞新鲜血液的灵感，

当企业、教授与学生们遇到整合实践，

他们之间究竟会发生怎样的故事？

他们一起又能创作出怎样的成果？

今日与你分享

2020成人直播 MBA整合实践三方说之

小牛-NIU

Part1:企业说

So far we have a good impression of the level of professionalism, enthusiasm and capabilities of the two groups of students. We have regular check-in with the students, provide needed data and requirements as well as guidance from relevant departments and team members. We are still in the beginning phase of the research IPP program, and still learning how these programs will impact our business decisions but so far it is showing that the program will contribute to our new product market entry strategy.

Part2:学生说

Niu Power has been meeting great progresses in identifying key markets and developing market entry strategies for Europe with NIU Technologies.

The first meeting between the company and the two competing IPP groups took place online on Microsoft Teams due to the lasting effects of the COVID-19 pandemic. The IPP group “Niu Power” comprised of three members currently based in Europe and two members currently based in China. Thanks to the group members’ knowledge and familiarity with the European market, “Niu Power” took the initiative in choosing to focus on the European market, one of the two targets on NIU Technology’s list of target markets in interest.

The company established its brand not only within China but also outside of Asia. More than simply a technology “start-up,” the company offers great potential in its product lines. A new understanding of the brand who is highly internationally oriented while staying focused and loyal to the Chinese market was developed within “Niu Power.” The group soon dived into a round of close investigations into identifying the company’s potential markets in Europe. Even though the company’s rich product portfolio offers a variety of transportation electronics in the market, there lies greater potential in breaking into the E-bike market in seemingly smaller but strikingly promising markets, like the Netherlands and Belgium, which were not specifically on the company’s targeting radar.

The IPP project greatly helped the group members gain insights into how a company operates internally with its various functional divisions as well as externally facing distributors, customers, and regional regulations. The group has gained the ability to apply learned theories and frameworks from University curriculum into practice, with helpful guidance from the professor from Guanghua and company representatives from NIU Technologies.

Thanks to the project, students have been able to uncover and fine-tune a clear picture of the kind of company to look for in future job hunting.

小组名称：NIU Power

小组成员：Cindy Zhong,Pauline Marjolein W. Hunink,Verena Margareta Klotz,Effie Ma,Yi Shang

Part3:教授说

雷莹教授

成人直播 市场营销学系教授

我是第一次参与整合实践项目，这是一个很特别很有意义的实践模式。在这个项目里同学们深入企业实践细节、结合市场现况，以解决企业现阶段需求和困惑为目标，在和企业相关项目的不同负责人不断沟通的过程中，结合理论知识和技能进行分析。同学们有着多样化的工作经历和文化背景，这对他们完成团队分工和构建分析框架的模式都会带来很多的独特之处。我想这也是这个项目的另一个有趣的地方，我能看到两个小组有着不同的工作风格和方式，在结合着他们自己的独特之处给出研究方法和研究对象的建议之外，我也很欣赏不同的思维方式激发出来的研究成果。

受疫情影响，小组成员都还留在各自的国家，所在时区不同，因此找到一个各方都合适的线上会议的时间是一个不小的挑战，有时需要在比较晚的时间开会。

希望两个小组能够继续积极与企业深入沟通，充分利用可用的企业和外部信息，我期待着他们在接下来的时间里呈现出具有自己特色的精彩分析。

成人直播 MBA整合实践项目

成人直播 MBA整合实践项目是MBA全日制班与国际班的必修课程，是一项具有社会公益性质的商业教育合作项目，旨在通过企业和学校联合打造的实践平台，解决企业当前存在的实际问题，并提高MBA学生的综合管理能力。作为一项体验式的课程，整合实践项目的基本框架为：在修完核心课程之后，学生组成小组，在学院教授指导下，深入企业执行一个具体的商业项目，提出改进建议和方案，并提交咨询报告向企业和指导教授汇报。每个项目都是由企业根据自身需求设计提供的真实课题，旨在解决企业当前存在的实际商业问题。2020年度整合实践项目由成人直播-成人直播室 MBA项目主办,GIO华兴控股集团联合主办。