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学术讲座
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2018/01/10
In-store Learning and Trial of New Brands: Implications for Retail ...
Marketing Seminar（2018-01）Title:In-store Learning and Trial of New Brands: Implications for Ret...
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2017/12/27
Enhancing Effectiveness of Referral Programs by Promoting Active Ma...
Marketing Seminar（2017-34）Title:Enhancing Effectiveness of Referral Programs by Promoting Acti...
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2017/12/15
营销科学领域的研究与发表
Marketing Seminar（2017-32）Title: 营销科学领域的研究与发表Speaker: 陈宇新，上海纽约大学商学部Tim...
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2017/12/13
Comparative Marketing Communication: The Case of Drug Detailing
Marketing Seminar（2017-31） Title: Comparative Marketing Communication: The Case of Drug Detaili...
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2017/11/29
A Model of Customer Reward Programs with Finite Expiration Terms
Marketing Seminar（2017-29）Title:A Model of Customer Reward Programs with Finite Expiration Term...
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2017/11/22
Why Does a Firm Provide its Best Quality Input to the Rival?
Marketing Seminar（2017-28） Title: Why Does a Firm Provide its Best Quality Input to the Rival? ...
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2017/11/20
The Economic Impact of China’s Anti-Corruption Campaign
Marketing Seminar（2017-27）Title: The Economic Impact of China’s Anti-Corruption CampaignSpeake...
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2017/11/15
Prelaunch Demand Estimation
Marketing Seminar（2017-25）Title: Prelaunch Demand EstimationSpeaker: Xinyu Cao, Massachusetts I...
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2017/11/17
Visual Listening In: Extracting Brand Image Portrayed on Social Med...
Marketing Seminar（2017-26）Title: Visual Listening In: Extracting Brand Image Portrayed on Socia...
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2017/11/15
Manuscript _The Upside of Social Crowding on Consumer Product Prefe...
Marketing Seminar（2017-24）Topic:Manuscript _The Upside of Social Crowding on Consumer Product ...
