Marketing Seminar（2016-20）

Title:Random-Patterned Behaviors and Intrinsic Motivation

Speaker:Minzhe Xu, Peking University

Time:13:30-15:00,Wednesday, December 7.

Place: RoomK01, Guanghua Building 2

Abstract:

Across three studies,we found that participants thought a record of random-patterned behaviors, compared to one of regular-patterned behaviors,could better reveal a target person's intrinsic motivation. We graphically manipulated randomness of an agent's repeated activity. The agent was perceived to enjoy and love the activity more and treat the activity more as fun (vs. work) and some thing he/she wants to do (vs. should do) when the activity displayed a random pattern. We further showed that this inference might be inaccurate sometimes.

Introduction:

Minzhe Xu is currently studying at Marketing Department, Guanghua School of Business, Peking University. His primary research interests include consumer behavior, judgment and decision making, motivation, time discounting etc.

Your participation is warmly welcomed!